Music Promotion Design & Campaign Strategy
We managed the full process of this launch from creating a series of original conceptual designs for the album release to managing the specialist PR agent to production of the items. Jamie needed funding, so we launched and managed the crowdfunding activity to a 300% success.
Starting with the album art concept design, it had to be flexible enough to be used for a multi-channel promotions campaign (T-shirts, CD’s and posters etc). The designs required included various graphics for web print and social media but we also created a short animation video that would assist with the launch of the crowd funding campaign.
We got an external specialist music PR agent in to help with achieving the sort of traction that was needed to get the project maximised and in front of the right eyes.
All in all, it was a raging success!